Marti Allocates 20% of Cash Reserves to Bitcoin

     

Marti, a Turkey-based micromobility company, has announced its decision to allocate 20% of its cash reserves to digital assets, starting with Bitcoin.

In an official statement, the company emphasized its long-term outlook on digital assets as a store of value, aiming to preserve the purchasing power of its idle cash amid fluctuating market conditions and inflation.

“We view digital assets as a long-term store of value. Our goal is to protect the value of our unused cash across different market conditions.”

Marti clarified that this strategic move will not impact its core business operations or expansion plans. The company reaffirmed its commitment to growing its shared mobility and transportation services as originally planned.

A Corporate Move into Crypto

This decision marks one of the first instances of a Turkish tech company incorporating digital assets into its corporate balance sheet. It also reflects the growing institutional interest in Bitcoin across the globe.

Following the lead of major U.S. companies like Tesla, MicroStrategy, and Block – all of which have added Bitcoin to their treasuries – Marti’s move could inspire other firms in Turkey to consider similar strategies.

By entering the crypto space with a long-term vision, Marti is positioning itself as a forward-looking company navigating the intersection of innovation, finance, and technology.