Meliuz Proposes Bitcoin as Core Treasury Asset in Strategic Shift
Brazilian fintech company Meliuz is aiming to elevate Bitcoin to a central role in its financial strategy, proposing that the cryptocurrency become its primary treasury asset. This move follows the company’s initial Bitcoin purchase in March, when the board authorized using up to 10% of its cash reserves for cryptocurrency investments.
According to a statement dated April 14, Meliuz plans to present the strategy to shareholders at a meeting scheduled for May 6. While the company emphasized that its core operations—cashback and financial technology services—will remain unaffected, it highlighted that cash generated from operations will be crucial to support ongoing Bitcoin acquisitions.
Should shareholders vote in favor of the proposal, Bitcoin would officially become the company’s leading treasury reserve asset. Additionally, Meliuz outlined an intent to pursue the “incremental generation of Bitcoin” for its shareholders, whether through operational cash flow or via potential financial transactions and strategic initiatives.
Shareholders who owned Meliuz stock prior to April 14 and disagree with the proposed change are entitled to request reimbursement.
Market Responds Positively to Bitcoin Strategy
Following the announcement of its Bitcoin-centric strategy, Meliuz’s stock (CASH3) surged by over 14% in a single trading session, climbing from 3.28 Brazilian reals ($0.56) to 3.76 reals ($0.64), according to Google Finance. Over the past five trading days, the stock has gained more than 27%, reaching 3.85 reals ($0.65).
Meliuz’s first Bitcoin acquisition amounted to 45 BTC, purchased for approximately $4.1 million. This investment followed the company’s March decision to allocate a portion of its treasury funds to digital assets.
Industry-wide, the presence of Bitcoin on corporate balance sheets is growing. Data from Bitwise indicates that public companies increased their Bitcoin holdings by 16.1% in Q1 2025, collectively purchasing around 95,431 BTC and bringing total corporate holdings to roughly 688,000 BTC.
Meliuz was one of 12 new entrants in the quarter to integrate Bitcoin into their treasuries, alongside other firms such as video-sharing platform Rumble.
Meanwhile, Strategy, a digital asset-focused firm led by Michael Saylor, continued its accumulation strategy with a significant purchase on April 14—acquiring 3,459 BTC for $285.5 million.
