River: Small Businesses Funnel 22% of Profits Into Bitcoin

     

Firms quietly amass 84,000 BTC in 2025 as grassroots adoption accelerates

Bitcoin services provider River says private businesses are steadily embracing Bitcoin, with clients reinvesting an average of 22% of their profits into the asset this year.

According to River analyst Sam Baker, real estate companies have led the charge, with nearly 15% allocating profits into Bitcoin. Other adopters span hospitality, finance, and software firms, typically directing 8–10% toward BTC. Even small operations such as fitness studios, roofers, and religious nonprofits are participating.

River estimates that these businesses collectively accumulated 84,000 Bitcoin in 2025 – equal to roughly one-quarter of the holdings owned by institutional funds and corporate treasuries. Baker attributed the trend to regulatory clarity, improved accounting standards, stronger institutional acceptance, and this year’s bull market.

He noted that while corporate treasuries often dominate headlines, “grassroots adoption by everyday businesses” is playing an increasingly important role in Bitcoin’s growth.

Smaller companies move faster on Bitcoin adoption

River reports that 75% of its business clients employ fewer than 50 people, making adoption simpler as decisions can be executed quickly without lengthy board approval.

In contrast, large enterprises with committee-based decision-making often avoid controversial moves.

“Even if a CEO or CFO is personally convinced of Bitcoin’s long-term value, they are unlikely to act without peer adoption,”

Baker explained.

This has left most of the S&P 500 on the sidelines, despite Bitcoin’s rally to $124,450 this cycle.

Most businesses still invest cautiously

Despite the overall trend, River found that over 40% of businesses allocate only 1–10% of profits into Bitcoin, and just 10% invest more than half. For smaller firms, buys can be modest – sometimes less than $10,000.

One example came last week when Western Main Self Storage in Rhode Island bought 0.088 BTC, worth $9,830, lifting its total holdings to 0.43 BTC.

Baker cautioned that most businesses still don’t understand Bitcoin well enough to adopt it. Surveys show only 6% of Americans know Bitcoin’s supply cap of 21 million, while 60% admit they “don’t know much” about it.

“Bitcoin is often dismissed not because it has been evaluated and rejected, but because decision-makers lack the knowledge to even evaluate it,” Baker said.